SELF-TAUGHT CAKE MAKERS NEED TO WATCH THIS

FREE PRESENTATION

1:1 mentorship with a Cake Industry Leader

Your path to building a fulfilling cake business.

Cake making can bring you:

JOY

GRATIFICATION

LOVE

CONNECTION

CREATIVITY

Owning a business can bring you:

STRESS

LONG HOURS

FINANCIAL PRESSURE

FEAR OF FAILURE

BURNOUT

So, what happens when you merge passion with business?

Chaos…

Juggling the responsibilities of managing a business with the creative aspects that define you as a cake artist can create a constant internal struggle. This ongoing push and pull can be downright exhausting. It most certainly isn’t fun.

You deserve to do what you love and love doing it!

You deserve to have a fulfilling cake business.

My 1:1 mentorship can guide you there. 

A fulfilling cake business:

Beyond just financial success...

(although I have guidance for you on that too!)

 

Aligns with your values

A fulfilling cake business is in alignment with the personal values and principles of the business owner. This alignment creates a sense of authenticity and purpose, as the business reflects your individuality and beliefs.

Allows for creative expression

You’ll find fulfilment when your business gives you a chance to have fun and be creative. Experiment with new flavours, designs, and techniques to express your artistic vision through your cakes.

Enables work-life balance​

A fulfilling cake business supports a healthy work-life balance. You’ll find fulfilment when your business allows you to pursue your passion for cakes while also enjoying a life outside of the kitchen.

Getting started with your 1:1 mentorship is easy

1.

BOOK YOUR FREE 1ST SESSION

Worth $555 AUD. Limited spots available.

2.

FILL OUT THE QUESTIONNAIRE

So I can better understand your goals and struggles.

3.

SHOW UP

Attend your free virtual 45 minute session, accessible anywhere via Zoom. Ask questions, take notes.

4.

WALK AWAY WITH A PLAN

Take my personalised advice and begin to implement it yourself or start an ongoing mentorship.

Book your free 1st session

(If you can’t find a suitable time due to timezone differences, email us at classes@donttellcharles.com.au and we’ll see what we can do)

My 10 year experience in the cake business industry can guide you to:

Clarify your Business’ Vision

Identify Your Target Market

Establish an Online Presence

Create a Distinctive Brand

Develop Niche
Products

Attract the Right Customers

Improve the Sales Process

Sell Cakes You Want to Make

Stand Out from the Competition

And so much more!

I believe with the right guidance, 

You can build a cake business that fuels both your creativity and financial success.

THAO, YOUR MENTOR

Listen to my interviews

In conversation with Larissa Hungtington

Cakes made by Thao from Don’t Tell Charles are instantly recognisable for their perfect, sharp edges, line cleans and abstract art. From a tiny cafe in Melbourne, Thao has built her business into an online cake school where she has taught thousands of cake makers from all over the world to “cake smarter, not harder.”

She’s always three steps ahead of the industry and whether you’re a hobby baker looking for advice or a cakepreneur, you’re bound to get a lot out of this chat.

In conversation with My Baking Journey

Thao has taught thousands through her cake school.  But it all started way before that.  Going against the grain of family expectations, she started a cafe and went through a lot of changes to get to where she is today.  

We personally loved this chat because Thao beautifully opens up about the ups and downs of it all but through this discussion has the positivity and determination to continue to succeed no matter where life takes her.  

For those of you who constantly question what you’re doing in life, sit back and take a listen.   We think you’ll get a lot out of this one.

In conversation with Melissa Guller

In this episode, we’ll learn how Thao taught herself to bake and decorate cakes, and how one Instagram DM launched her cake decorating workshop business. We also talk about how her business has evolved over the last six years, and most of all, we share why it’s so important to value your work and get paid for what you do.

Watch my Panel Conversation

The Side Hustling Creatives Panel At Interiors Australia + DENFAIR Melbourne 2022

Read my 10 year review

A Decade in Review: the Journey of Don’t Tell Charles

A decade in review: come join me down memory lane as I reviewed my DTC journey, how it started as a specialty dessert & coffee shop and transitioned into a designer cake studio & workshop.

A Decade in Review Part 2: the Journey of Don’t Tell Charles

Between December 2016 and October 2019, I taught hundreds of cake decorating workshops in the DTC studio as well as overseas and made hundreds of cakes for special occasions. Read how doing this completely burnt me out.

A Decade in Review Part 3: the Journey of Don’t Tell Charles

Getting started with your 1:1 mentorship is easy

1.

BOOK YOUR FREE 1ST SESSION

Worth $555 AUD. Limited spots available.

2.

FILL OUT THE QUESTIONNAIRE

So I can better understand your goals and struggles.

3.

SHOW UP

Attend your free virtual 45 minute session, accessible anywhere via Zoom. Ask questions, take notes.

4.

WALK AWAY WITH A PLAN

Take my personalised advice and begin to implement it yourself or start an ongoing mentorship.

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    For the first 4 months of 2020, we donated $17,000 AUD to organisations that helped, and continue to help, those affected by the devastating bushfires that ravaged Australia:

    Foodbank NSW – $4316

    Wildlife Victoria – $4317

    Foundation for Rural and Regional Renewal – $4316

    National Bushfire Disaster Appeal – $2025

    Vets for Compassion – $450

    Foodbank Victoria – $1575

    Between May 2020 and August 2021, we donated all proceeds to Foodbank Victoria who are doing incredible work to help with the COVID-19 Food Crisis.  To date (end of August 2021) we have donated a total of  $7251.00 to Foodbank Victoria. 

    You can read more about the amazing work they’re doing here: Foodbank Victoria.

    THANK YOU!!

    From October 2021, donations will also be made to Impact For Women, who are making a difference for women and children escaping extreme violence at home.

    Impact For Women – $1587.55

    Vinnies Flood Appeal – $777

    Foodbank QLD – $663

    Foodbank Victoria – $2350