I started hobby baking from home in 2012 while working in an office as an Owners Corporation Manager. Wow, that was over 9 years ago! After a year of doing that and totally loving it, I took the plunge and opened Don’t Tell Charles Coffee & Desserts – a specialty coffee and dessert house.
The buttercream cake craze started in Australia around 2015
And that’s when I jumped on board the buttercream cake train. Fun, colourful, delicious and ‘easier’ – what’s not to love about them! Buttercream up until this point was seen as the cheaper alternative in cakes as it was less time consuming compared to fondant. Not to mention quite limiting in the design front. From this point onward began the revolution of buttercream cakes lead by Aussie rule breakers such as Katherine Sabbath. All of sudden, a buttercream valve opened in my heart along with a whole new buttercream lobe in my brain. Needless to say, that’s when my modern buttercream cake obsession began.
Don’t Tell Charles soon became known for our super sharp buttercream edges, signature concrete finish and contemporary buttercream cake designs. In 2016, an Instagram DM from Singapore started my teaching journey. Yep, my first EVER cake decorating workshop was in front of 10 people in Singapore! That was April 2016.
First ever cake decorating workshop in Singapore
When words caught on that I did a workshop in Singapore, enquires began flooding my inbox for Melbourne cake workshops. The cafe was still operating at the time so I could only take 2-3 students per class in my kitchen. I did this between April – October 2016. Due to insatiable demand, we closed the cafe in October 2016 and opened Don’t Tell Charles Designer Cake Studio & Workshop in December 2016 (same location).
Since then, I’ve taught over 100 physical buttercream cake decorating workshops in our Melbourne studio as well as Sydney, Singapore, London, Auckland and Indonesia. I’ve also ran over 30 private workshops for students who flew in from all over Australia and the world including France, Nigeria, USA, UK, Hong Kong, New Zealand, Malaysia, Panama, Canada, Argentina, Singapore, Thailand etc. I’m still pinching myself listing these!
The Don't Tell Charles Online School launched in October 2017
And up to date the school has enrolled 10,000+ students from over 30 countries.
Wow, it’s absolutely surreal looking back on the last 9 years in less than 6 paragraphs! It’s been an extremely exhilarating experience – stressful at times – but overall thoroughly rewarding. There were many milestones & memories that I can’t possibly fit into words, so here is a video to celebrate our wonderful students and supporters who’ve been supporting and cheering me on every step of the way.
Listen to my interview on Everything is Teachable
In this episode, we’ll learn how Thao taught herself to bake and decorate cakes, and how one Instagram DM launched her cake decorating workshop business. We also talk about how her business has evolved over the last six years, and most of all, we share why it’s so important to value your work and get paid for what you do.
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