FREE ON-DEMAND WEBINAR

Why People Believe Cakes Should Be Cheap and How To Fix That.

Understand your customers’ psychology & charge the prices you deserve. 

Sessions running 20 to 22 March 2024

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We've all heard these before...

Many people believe that cake should be cheap. These people are the biggest obstacle between cake makers and the profitable cake business they deserve.

If the buyer believes that cake should be cheap, then unless your cakes are cheap, they’re not going to buy, right?

🤔 How do we get them to understand that cakes are not just flour and sugar?

🤔 How do we get them to understand that cakes or baked goods take hours to create, and those that put in the hours should be compensated fairly for the efforts?

It’s just all too hard, isn’t it. It feels like we’re just fighting a losing battle 😫. The thing is, people’s beliefs are formed over time and are usually ingrained and intertwined with what makes them who they are. Sure, beliefs can change, and they do over time. BUT, this is due to the individual’s personal experience as they go through life.

You as a cake maker, DO NOT have the capacity to change anyone's beliefs nor should you try.

❌ So, don’t waste your time trying to convince people to change their beliefs so that they see the value in your products.

✅ Instead, ATTRACT people whose beliefs already align with your business’ and they’ll be a much easier sell.

These people will gladly give you their money in exchange for the value you provide. Yes these people exist. You just need to know WHO they are, WHAT they need and how to communicate your VALUE to them. 

Join me in this free webinar and I’ll show you just how. 

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