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Hours
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PAY ONCE FOR LIFETIME ACCESS

$222

$997

AUD

PRICES IN AUD   |   SECURELY PAY WITH

By the end of this course

you will

Course

format

DURATION

6 weeks – starting 19 March 2023

FREQUENCY

Two lessons drop each week on a Tuesday and Wednesday. These lessons are pre-recorded, therefore not requiring you to attend at a particular time. You have the duration of that entire week to go through your lessons and exercises. 

DELIVERABLES

Each lesson is delivered via pre-recorded video with supplementary reading and workbook materials in downloadable PDF format. 

EXCLUSIVE FACEBOOK GROUP

You and all students in your cohort get exclusive access to the student Facebook group where you can ask the group and me (Thao) questions as you go through the course. Everyone is learning the same materials at the same time, which makes for a more inclusive and supportive learning experience. 

LIFETIME ACCESS

After the 6 week period, you will have access to your lessons for life. You’ll also gain FREE access to any future updates we make to the course.

Course Schedule

Week 1

FOUNDATIONS OF PRICING

Lesson 1: Developing a positive money mindset.

Lesson 2: Introduction to pricing. 

Week 2

MARKET RESEARCH & COMPETITOR ANALYSIS

Lesson 3: Market research.

Lesson 4: Competitor analysis.

Week 3

PRICING STRATEGIES

Lesson 5a: Cost analysis – direct costs

Lesson 5b: Cost analysis – indirect cost

Week 4

COST-PLUS PRICING STRATEGY

Lesson 6a: Total costs

Lesson 6b: Profit margins

Week 5

PRICING STRATEGIES (ADVANCED)

Lesson 7: Value-based pricing.

Lesson 8: Tiered pricing.

Week 6

IMPLEMENTATION & OPTIMISATION

Lesson 9: Customer communications – emails & info pack.

Lesson 10: System automation

Replace uncertainties with a newfound sense of pride, knowing you're deserving of the financial freedom

your cake business creates

First lesson drops on 19 March 2024

Hey,

I'm Thao!

I’m the founder of Don’t Tell Charles and your course instructor.

In 2019, my designer cake studio did $523,309 in revenue.  I was flying all over the place to teach workshops, I had staff on the roster, my business took plenty of cake orders.  My cake prices were definitely on the high end, and I had no problem charging my prices because I was confident with the value we provided.

But, I had no idea how profitable we were and I had no reinvestment plans for long-term growth. Sure, I had a solid pricing strategy, but I knew I needed something more robust in order to sustain and grow my business. 

That something robust is what I’m giving you in this pricing course. I had to road test it the long-winded way myself, but I’m saving you the time and headache now. 

Spend 6 weeks with me and I’ll show you exactly how to implement my straight-forward pricing framework specifically designed for cake businesses. 

See you on the inside!

Thao x

FREQUENTLY ASKED

Questions

The lessons are pre-recorded and they come with closed captions as well as assisted reading materials. Some lessons also include exercises to help you put the theories into practice. As our students come from all over the world, holding a live class can be tricky, so we find that this format is best for everyone. 

Yes, each video comes with closed captions in English as well as assisted reading materials in downloadable PDF format. 

Every week we drop two lessons each on a Tuesday and Wednesday. This is to prevent you from binge watching, skipping ahead and ultimately get overwhelmed and discouraged. The pricing strategies taught in this course WORK, but you have to also put in the work, and that requires patience. 

Absolutely, you can join from anywhere in the world as long as you have an internet connection.

After the 5-week duration of this course, you will have lifetime access to a total of 10 lessons. This means you can go back and redo the whole course or just part of it any time you need. 

It also means that you will have FREE access to any future updates we make to the course. 

As with any DTC course, you have access to support for life! This means you can ask questions at any point, and are guaranteed to get an answer directly from your instructor. You’ll also get access to the exclusive FB group where you can exchange notes with students in your cohort. 

Absolutely! If anything, this would be the better time to take the course, as you will be learning the right strategies before you get in the trenches. Sometimes, unlearning bad habits (from already running a cake biz) is harder then learning new ones. 

GOT SOMETHING ELSE YOU WANT TO ASK?

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