A comprehensive pricing course for both existing and aspiring cake business owners.
Learn how to confidently price your cakes for profit and growth!
If you ever thought…
“Maybe I should go back to working for someone else, this cake business thing is too hard!“
Then chances are, you haven’t been charging enough. You’re overworked, but not making enough money.
Raise your prices and problems solved, right? Eh, not really because how do you raise your prices? What’s an acceptable price? How will you convince customers to pay the new price? Too many limiting beliefs are in your way.
Fear of charging too much
You worry that customers will be unwilling to pay higher prices, so you consistently set lower prices to avoid scaring them away.
Money as a taboo topic
Talking about money makes you uncomfortable, so you avoid discussions about money altogether, making it challenging to have open conversations about pricing with customers.
Guilt associated with making money
You feel uneasy about making a profit from something you’re passionate about, leading you to undercharge to avoid feeling guilty.
NOT SETTING PRICES CORRECTLY CAN LEAD TO:
A cake business that's making you burnt out
instead of money
A comprehensive online course designed to equip you – aspiring or exisiting cake business owners – with the essential skills and knowledge required to effectively price your products for:
The profit from selling a $1000 cake might be just $50 while the profit from selling twenty $50 cakes could be $500. So, it’s not about charging sky-high prices. It’s about pricing smart to make sure your cake biz turns a profit.
Knowing how to position your products effectively in the market by offering superior value and quality compared to competitors.
Customers’ tastes change, market fluctuates, trends come and go. Pricing for sustainability means knowing how to secure your business’s long-term success by using adaptable pricing strategies that allow for growth, investment, and adjustment to market shifts.
ENROLMENT REOPENS EARLY 2024
First lesson drops on 07 November 2023
FOUNDATIONS OF PRICING
Lesson 1: Developing a positive money mindset.
Lesson 2: Introduction to pricing.
MARKET RESEARCH & COMPETITOR ANALYSIS
Lesson 3: Market research.
Lesson 4: Competitor analysis.
Lesson 5: Cost analysis.
Lesson 6: Cost-plus pricing.
PRICING STRATEGIES (ADVANCED)
Lesson 7: Value-based pricing.
Lesson 8: Tiered pricing & upselling.
IMPLEMENTATION & OPTIMISATION
Lesson 9: Customer communications – emails & info pack.
Lesson 10: Continuous monitoring and adjustment.
Two lessons drop each week on a Tuesday and Wednesday. These lessons are pre-recorded, therefore not requiring you to attend at a particular time. You have the duration of that entire week to go through your lessons and exercises.
Each lesson is delivered via pre-recorded video with supplementary reading and workbook materials in downloadable PDF format.
EXCLUSIVE FACEBOOK GROUP
You and all students in your cohort get exclusive access to the student Facebook group where you can ask the group and me (Thao) questions as you go through the course. Everyone is learning the same materials at the same time, which makes for a more inclusive and supportive learning experience.
After the 5 week period, you will have access to your lessons for life. You’ll also gain FREE access to any future updates we make to the course.
ENROLMENT REOPENS EARLY 2024
I’m the founder of Don’t Tell Charles and your course instructor.
In 2019, my designer cake studio did $523,309 in revenue. I was flying all over the place to teach workshops, I had staff on the roster, my business took plenty of cake orders. My cake prices were definitely on the high end, and I had no problem charging my prices because I was confident with the value we provided.
But, I had no idea how profitable we were and I had no reinvestment plans for long-term growth. Sure, I had a solid pricing strategy, but I knew I needed something more robust in order to sustain and grow my business.
That something robust is what I’m giving you in this pricing course. I had to road test it the long-winded way myself, but I’m saving you the time and headache now.
By the end of this course
Replace uncertainties with a newfound sense of pride, knowing you're deserving of the financial freedom
your cake business creates
Join the waitlist to get first dibs offer!
The lessons are pre-recorded and they come with closed captions as well as assisted reading materials. Some lessons also include exercises to help you put the theories into practice. As our students come from all over the world, holding a live class can be tricky, so we find that this format is best for everyone.
Yes, each video comes with closed captions in English as well as assisted reading materials in downloadable PDF format.
Every week we drop two lessons each on a Tuesday and Wednesday. This is to prevent you from binge watching, skipping ahead and ultimately get overwhelmed and discouraged. The pricing strategies taught in this course WORK, but you have to also put in the work, and that requires patience.
Absolutely, you can join from anywhere in the world as long as you have an internet connection.
After the 5-week duration of this course, you will have lifetime access to a total of 10 lessons. This means you can go back and redo the whole course or just part of it any time you need.
It also means that you will have FREE access to any future updates we make to the course.
As with any DTC course, you have access to support for life! This means you can ask questions at any point, and are guaranteed to get an answer directly from your instructor. You’ll also get access to the exclusive FB group where you can exchange notes with students in your cohort.
Absolutely! If anything, this would be the better time to take the course, as you will be learning the right strategies before you get in the trenches. Sometimes, unlearning bad habits (from already running a cake biz) is harder then learning new ones.